---
description: >-
  A few quick tips that will help you build beautiful and conversion-optimized
  lead forms.
---

# Default Forms Best Practices

* Use [Layouts](../design-your-first-form#layouts) to display images or testimonials on your forms.
* Remember to always include an Email field in every Default form.
* Break down long forms into multiple pages. Drag and drop question blocks between pages to change their order.
* Turn Multi Select and Single Select questions into a Dropdown to make your form more compact.
* Use Lead Attribute questions to enrich fields. Select the option "Hide if Autofilled" on the Lead Attribute question to shorten a form and improve conversions.&#x20;
* Lead Attribute question includes data such as:
  * First Name
  * Last Name
  * Company Name
  * Headcount
  * Role
  * Job Title
  * City
  * Location
  * Website
  * Industry

