Default Forms Best Practices

A few quick tips that will help you build beautiful and conversion-optimized lead forms.

• Use Layouts to display images or testimonials on your forms.

• Remember to always include an Email field in every Default form.

• Break down long forms into multiple pages. Drag and drop question blocks between pages to change their order.

• Turn Multi Select and Single Select questions into a Dropdown to make your form more compact.

• Use Lead Attribute questions to enrich fields. Select the option "Hide if Autofilled" on the Lead Attribute question to shorten a form and improve conversions.

• Lead Attribute question includes data such as:

  • First Name

  • Last Name

  • Company Name

  • Headcount

  • Role

  • Job Title

  • City

  • Location

  • Website

  • Industry